The Roy
Overview
The Roy is a 92-home building on Overland Avenue in Palms, next door to The Jagger, with a Sky Bridge deck, a second-level courtyard and studios through two bedrooms. Verona Residences wanted a site as clear and confident as the building, and distinct from its sister next door.
FrontPage Labs built it on a strict Swiss grid in white, ink navy and a single cobalt accent taken from the brand. Sections are numbered, the facts are set as oversized figures, and the open homes appear as a clean departure-board table you can filter by size, with each row linked to a tour request for that exact unit.
The amenities page leads with the Sky Bridge, the courtyard and the fitness center as photo features, then lists every community and in-home amenity in a two-column index. The same availability card, lead capture and chat used across the Verona portfolio are themed to match.
- Year
- 2026
- Client
- Verona Residences
- Services
- Website / Ads / Lead Capture
- 01
Departure-Board Unit Table
Every open home with size, price and deposit, filtered by studio, one or two bedrooms.
- 02
One Diagonal, Used Sparingly
The brand slash returns as a single cobalt edge on the hero and the tour band.
- 03
Tour This Exact Home
Each unit links to a tour form that arrives already filled in.
- 04
Leads Saved as They Type
Forms write to Airtable the moment a phone number or email is entered.
Verona Residences owns and operates apartment communities across Los Angeles, including The Roy, The Jagger, The Louella and Ace on Orange Grove.
FrontPage Labs designed and built The Roy website, its amenities and contact pages, an ad landing page and the lead capture behind them.
