The Louella
Overview
The Louella is a new 32-home building on Venice Boulevard, finished in 2025, with a 360-degree rooftop, two outdoor kitchens and three townhome-style residences with their own patios. Verona Residences wanted a site that feels like Venice without leaning on beach clichés.
FrontPage Labs built it around the horizon. The pages are light and airy in salt white, deep sea ink and the blue of the building’s stair tower, with soft serif headlines and an arch-shaped frame used on a few key photographs. The rooftop is shown as a panorama that moves sideways as you scroll, marked from zero to 360 degrees.
The script wordmark was redrawn as a vector so it renders crisply everywhere, and the shared availability card, lead capture and chat were themed to the Louella palette.
- Year
- 2026
- Client
- Verona Residences
- Services
- Website / Ads / Lead Capture
- 01
A 360-Degree Rooftop Strip
Five rooftop photographs move sideways as the page scrolls.
- 02
Arches as Windows
Two or three photos per page sit in arch frames, never more.
- 03
Three Ways to Live
Studios, one bedrooms and the townhome-style residences, each with its own story.
- 04
Leads Saved as They Type
Every form writes to Airtable as soon as a phone number or email is entered.
Verona Residences owns and operates apartment communities across Los Angeles, including The Louella, The Jagger, The Roy and Ace on Orange Grove.
FrontPage Labs designed and built The Louella website, its amenities and contact pages, an ad landing page and the lead capture behind them.
