Ocotillo & Ash Homebuilders
Overview
Ocotillo & Ash builds custom desert homes in Paradise Valley, Arcadia, North Scottsdale and Cave Creek. FrontPage Labs designed the brand and website around one idea: in Phoenix, the sun sets the rules. The site had to show a builder that sizes overhangs to the latitude, pours rammed-earth walls and plans its crews around the monsoon.
We built a poster system of full-width color blocks in burnt orange, saguaro green, charcoal and a pale cool grey on a clean white page, so the color changes as you move through the page. Headlines are heavy Bricolage Grotesque set very large, with a single Fraunces italic line held back for the question every house starts from. A banded rammed-earth stripe is the one signature motif, used in the logo, the sun-angle drawing and the footer.
The featured house is told as a film strip of six captioned frames with a 15-month build timeline. The process section answers the question every client asks, which is what the next fourteen months will feel like, with a month-by-month chart and six steps set in giant numerals.
- Year
- 2026
- Client
- Ocotillo & Ash Homebuilders
- Services
- Website / Branding / SEO
- 01
Poster Color Blocks
Burnt orange, saguaro green and charcoal fields alternate with white and pale grey, so the page reads like a stack of prints.
- 02
One House in Six Frames
The Mesquite Wash House runs as a film strip of six numbered frames with a build timeline.
- 03
Fourteen Honest Months
A month-by-month chart and six numbered steps say how each phase feels and how long it takes.
- 04
Drawn from the Sun
A section drawing shows the June sun stopping at the roof edge while the December sun reaches the floor.
Ocotillo & Ash Homebuilders is a Phoenix design-build firm founded in 2006. It takes on five or six custom homes a year and builds with rammed earth, lime plaster and weathering steel.
FrontPage Labs delivered the brand identity, the color and type system and the full website, covering the featured house, finished homes, homesites, the build process, desert building methods, aftercare and a consultation form.
