Gavvy

FrontPageLabs partnered with Gavvy, an emerging legal research startup, to build the brand from inception to measurable market success. Our collaboration evolved in key phases, each designed to position Gavvy for sustainable growth and investor readiness.

Phase 1 — Brand Foundation

We began by creating a complete brand packet, including a modern logo, refined color palette, and clear visual identity guidelines. Alongside this, we developed a simple digital strategy to define Gavvy’s tone, messaging, and positioning within the legal tech space — establishing a foundation that balanced accessibility with authority.

Phase 2 — Web Presence

With the brand in place, we designed and launched a sleek, high-performance website that clearly communicated Gavvy’s mission: making Texas laws searchable, understandable, and accessible to everyone. The site served as the hub for future campaigns, built for speed, usability, and scale.

Phase 3 — Market Strategy & Funding Support

FrontPageLabs then conducted an in-depth market analysis, identifying key user segments and competitor gaps within the legal research landscape. This analysis became instrumental in Gavvy’s first major milestone — helping secure a six-figure investment during their initial funding phase.

Phase 4 — Social & Content Expansion

Following the successful funding round, we established Gavvy’s social media presence across Instagram, Facebook, LinkedIn, and X, creating branded content and a consistent posting strategy to grow visibility and community engagement.

Phase 5 — Growth & Performance

To accelerate adoption, we launched Google Ads campaigns and optimized Gavvy’s funnel for user acquisition. Within months, the platform reached over 100,000 site visits and 10,000 active users, marking a major achievement in both traction and credibility.

From early branding to market validation, FrontPageLabs guided Gavvy through every stage of digital growth — transforming a promising idea into a fully realized, data-backed brand.

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