Charity Basketball Tournament

FrontPageLabs partnered with Thaakat Foundation and Feed The Need, an annual charity basketball tournament dedicated to providing food and education to under-resourced children around the world. In the 30 days leading up to the event, we produced and scheduled 60+ pieces of original social content across platforms — building anticipation, celebrating the mission, and highlighting the incredible sponsors and teams that make the tournament possible.

Our role extended beyond digital: we attended the tournament on-site, collaborating closely with the foundation to support photography, storytelling, and day-of content capture. The energy, community, and purpose behind Feed The Need are unmatched — and this year, the tournament achieved a record-breaking $156,000 raised for its global initiatives!

We’re grateful to play a part in amplifying a cause that changes lives every year.