Brannock & Ashcombe
Overview
Brannock & Ashcombe is a St. Louis business law firm of forty attorneys, best known for trying complex commercial cases and backed by a strong corporate practice. FrontPage Labs designed its identity and website around a single idea: a firm that spends its days building a public record should present itself like a serious newspaper of record.
The site borrows its structure from a broadsheet. A slim masthead opens onto one clear headline beside a full-height black-and-white photograph of the Arch, and below it the page reads like a well-set paper: a drop-capped founding story, numbered sections and a practice index set like a table of contents. The partners appear in a typeset table with monograms in place of headshots.
Restraint carries the brand. The page sits on crisp white with a cool grey for alternating sections and ink navy for text and the dark bands, and every photograph is in black and white, so a single oxblood accent does all the work. Libre Caslon handles the headlines and reading text, and the seal turns the Gateway Arch into a mark that belongs only to this firm.
- Year
- 2026
- Client
- Brannock & Ashcombe LLP
- Services
- Website / Branding / Content
- 01
One Clear Front Page
A single headline, one line and the Arch at full height, with nothing else competing for the first screen.
- 02
Practice Index
Eight practices set like a table of contents, each with dotted leaders and its lead partner.
- 03
Partner Table
Practice chairs listed with monograms, offices and bar admissions in place of stock headshots.
- 04
Arch Seal
A ring seal built on the curve of the Gateway Arch, kept in brass for the footer while oxblood carries the rest of the site.
Brannock & Ashcombe practices from offices in Clayton and downtown St. Louis, with litigation and corporate groups that staff each other's matters.
FrontPage Labs built the brand and the full site from the ground up: logo, palette, type system, photography direction and a long home page that works at desktop and phone widths.
